Build a Strategy that works.
Every success starts with a strategy.  Setting an overarching mission that guides all other business decisions is necessary to building a successful company.
Collect.  Collect data about what is currently working and where there are opportunities for improvement.
Design a Concept.  Identify all the moving parts, and build a system that is interdependant on all the variables.
Implement.  Following through on a strategic plan requires implicit systems and a culture that will see it through.